Expanding Health Care Coverage
Federal health reform established a framework for near-universal coverage over the next decade. Its provisions provide historic and substantial opportunities to make affordable health insurance coverage a reality for New Yorkers. Many New Yorkers were projected to become newly insured once reform provisions were fully phased in.
To make the most of the Affordable Care Act (ACA), individuals and small businesses required information and assistance to understand and navigate the new landscape. To a large extent, the success of the ACA depended on effective engagement strategies for multiple, diverse audiences. To advance the implementation of health reform, NYSHealth supported a range of efforts to reach and educate consumers about their insurance options and how to enroll in and use their coverage.
New Yorkers Who Got Covered Under the ACA
In the early days of open enrollment under the ACA, there was a high need for direct assistance and face-to-face support to help individuals enroll in health insurance. To engage uninsured New Yorkers and help them enroll in coverage, NYSHealth funded an Enrollment Network of community-based organizations that serve as trusted messengers to their communities.
Watch firsthand video accounts from three New Yorkers who received enrollment assistance through the NYSHealth-supported Enrollment Network.