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Developing a Wholesome Foods Pop-Up Market

  • By: NYSHealth
  • Date: January 2017
  • Priority Area: Building Healthy Communities
  • Type: Grant Outcome Reports
  • Category: Grant Outcome Report
  • Grantee Name: Field & Fork Network, Inc.


NYSHealth launched the Healthy Neighborhoods Fund initiative to help six communities across New York State become healthier and more active places, one of which is Niagara Falls’ North End neighborhood. As part of this initiative, NYSHealth awarded Create a Healthier Niagara Falls Collaborative a grant to improve access to affordable, healthy food in the community by expanding pop-up farmers’ markets. Pop-up markets are a convenient and affordable way for residents to purchase fresh, healthy foods in neighborhoods with limited or no access to such food options. In 2015, NYSHealth awarded Field & Fork Network a modest grant to provide technical assistance to the Collaborative in the development of a wholesome foods pop-up market.

Grantee: Field & Fork Network Inc. / Field & Fork Network

Dates: May 2015 – June 2016

Grant Amount: $15,000

Grantee Website:

Grant ID: 15-03568

Outcomes and Lessons Learned:

  • Created a business plan that outlines operational and logistical details of the market, including site selection, scheduling, inventory procurement and control, and money handling;
  • Included a workforce development program in the business plan for hiring part-time, seasonal employees and training them on regional food systems, basic money management, sales techniques, and other transferable job skills; and
  • Developed a budget that allows for long-term sustainability of the market.


The market is on schedule to launch in spring 2017. It has received a grant from the USDA’s National Institute of Food and Agriculture to implement Double Up Food Bucks, a food-purchasing program for recipients of the Supplemental Nutrition Assistance Program (SNAP), at the market. This grant will provide three-year funding for matching value on dollars spent by SNAP recipients on fruits and vegetables at the market.

Co-Funding and Additional Funds Leveraged: Field & Fork leveraged NYSHealth’s support to secure additional funding from the Community Foundation of Greater Buffalo ($20,000) and Capital Impact Partners ($1,100) and a three-year grant from the USDA National Institute of Food and Agriculture’s Food Insecurity Nutrition Incentive program ($30,000) in support of Double Up Food Bucks at the market.