New York State Health Foundation

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Center for Frontline Retail (fiscal sponsor: Make the Road New York)

  • Project Title: Expanding Healthcare Access for the Retail Workforce, Phase 2
  • Priority Area: Expanding Health Care Coverage
  • Grant Amount: $150,000
  • Date Awarded: March 24, 2015
  • Region: Brooklyn
  • Region: Long Island
  • Region: New York City
  • Region: Queens
  • Website:
  • Grant Status: Complete


More than 1 million individuals have enrolled in public and private coverage through the NY State of Health Marketplace. Consumer assistance has played a critical role in helping previously uninsured individuals understand their health insurance options and apply for coverage—in New York alone, fully half of all those who enrolled in coverage relied on in-person assistance. Significant work remains, however, to eliminate barriers to coverage for more than 1 million New Yorkers who remain uninsured and to help those who did enroll renew their coverage. To complement the State’s efforts to engage and enroll uninsured residents, NYSHealth launched in 2014 a statewide enrollment network of community-based organizations to conduct education, outreach, enrollment, and referrals. These organizations directly reach populations known to be uninsured at disproportionately high rates: low-wage workers; immigrants; and lesbian, gay, bisexual, or transgender New Yorkers. In 2013, NYSHealth awarded Center for Frontline Retail a grant (through its fiscal sponsor Make the Road New York) to participate in this initiative. Center for Frontline Retail received a second grant to continue these efforts in 2015.

With NYSHealth funding, grantees of this initiative undertook a comprehensive range of consumer engagement activities and enrolled uninsured New Yorkers into coverage. Specifically, Center for Frontline Retail's health care access program connected retail workers to newly affordable health insurance options and tailor the enrollment process to the retail workforce through education, outreach, and assistance.

View a complete list of 2015 Enrollment Network grantees.