Empowering Health Care Consumers

Project Title

Connecting Consumers to Information: Helping Physicians Empower Their Patients

Grant Amount


Priority Area

Empowering Health Care Consumers

Date Awarded

February 27, 2018


Capital Region



In Progress



A lack of price information transparency makes it difficult for consumers to make fully informed health care decisions.

Access to reliable quality information is equally important, as it can drive a life or death decision. Although consumer information tools are available, use of price and quality websites and tools is low, as many people are unaware of them. However, research suggests that consumers do want information on cost and quality, but do not know where to find it; an NYSHealth-supported survey by Public Agenda found that at least half of consumers search for cost and quality information in multiple places. Still, consumers continue to look to their physicians as a source of price and quality information. In February 2018, NYSHealth awarded New York State Academy of Family Physicians (NYSAFP) a grant to make physicians and their staff members aware of available price and quality tools and spread their uptake among patients.

Under this grant, NYSAFP will engage clinical and nonclinical staff at family medicine practices to connect patients to available price and quality tools and resources. NYSAFP will be one of two hubs of statewide associations of primary care providers to participate in this initiative. It will educate primary care providers on how to engage patients in conversations about cost or quality choices. Providers who become early adopters will receive assistance on how to incorporate use of decision assistance tools into a practice’s culture. NYSAFP will identify technical assistance needs of practices and target resources appropriately. Finally, NYSAFP will collect feedback from providers regarding their experiences discussing consumer decision-making tools with patients and share that information with tool developers.