Development of a Strategic Communications Plan
Building Healthy Communities
October 17, 2016
ClosedSEE GRANT OUTCOMES
To tackle some of the underlying problems that have affected the health of communities, NYSHealth launched the Healthy Neighborhoods Fund initiative to help New York State communities become healthier and more active places.
Through the Healthy Neighborhoods Fund, NYSHealth is investing $2 million over two years to support six communities across the State in their efforts to increase access to healthy, affordable food; improve access to safe places where residents can exercise and be active; and connect children and adults to programs that support healthy behaviors. In 2015, NYSHealth awarded Create a Healthier Niagara Falls Collaborative (the Collaborative) a grant to participate in this initiative. As part of a technical assistance grant to support the Collaborative in its efforts, NYSHealth awarded it a grant in 2016 to define its communications priorities and develop a strategic communications plan.
Under this grant, the Collaborative worked with a communications firm to develop (1) clear external and internal communications goals that bolster the Collaborative’s overall strategic plan; (2) a creative strategy that elevates the Collaborative’s work and identifies overall and target audiences and appropriate communications vehicles and channels; (3) a timeline for various communications tactics; and (4) an evaluation framework to measure the plan’s progress.