University Settlement “Stay Healthy at Home” Project
Building Healthy Communities
March 26, 2021
Through its Building Healthy Communities priority area, NYSHealth has supported neighborhood-level approaches to improve access to healthy, affordable food and to activate spaces to encourage more physical activity.
To sustain the progress that has been made in these communities, it is important that neighborhood grantees have the tools and capacity they need to maintain and expand their initiatives and goals. Grantees have expressed a particular need for support in advocating for local policy change and solutions and effectively communicating their wins, goals, needs, and value. Strengthening these efforts will help ensure the long-term sustainability of the achievements and place-based work in each neighborhood. In 2021, NYSHealth awarded Betty&Smith a grant to provide University Settlement with communications support for a campaign to improve the health of older adults on the Lower East Side.
Under this grant, Betty&Smith will partner with University Settlement to develop the “Stay Healthy at Home” campaign, focusing on the physical and mental health of older adults in the community. It will create culturally tailored communication materials, informed by conversations with and insights from residents, community leaders, and other stakeholders. Betty&Smith will help University Settlement and community organizations customize messaging that resonates with older adult communities, including exercise and healthy eating tips, COVID-19 vaccination information, ideas for virtual connection, and mental health resources. Posters, postcards, and flyers will be developed for both English and non-English speakers about these resources. Following the campaign’s launch, Betty&Smith will set up check-ins and metric-gathering opportunities to see which materials are most effective and valuable for older adult communities and help University Settlement adjust them as needed.