Grantee Name
New York City Human Resources Administration (HRA) Office of Citywide Health Insurance Access (OCHIA)
Funding Area
Expanding Health Care Coverage
Publication Date
February 2011
Grant Amount
$114,982
Grant Date:
December 1, 2007 to September 30, 2009
DOWNLOAD FULL REPORTSelf-employed workers and those who work for small businesses struggle to obtain affordable health insurance and are often unaware of the insurance options available to them.
To address these issues, the New York City Human Resources Administration (HRA) Office of Citywide Health Insurance Access (OCHIA) developed and promoted a new online outreach tool: www.nyc.gov/HILink. It is a comprehensive, consumer-friendly website for New Yorkers to inform small business owners, low-wage workers, self-employed workers, and uninsured individuals about the range of plans available to them, including lower-cost insurance plans. Data from Google Analytics indicate high Web traffic volume to the site; however it is currently unknown whether this traffic resulted in increased insurance enrollments. User feedback and enrollment data are needed to determine whether Web traffic resulted in New Yorkers actually enrolling in an insurance plan featured on the new website.