Expanding Health Insurance Coverage in New York State: Streamlining Facilitated Enrollment and Development of Web-Based Eligibility Assessment

• Detailed what the website should look like in terms of design, content, and functionality. Consulted with FEs and defined the minimum amount of data necessary to follow up with a Web-generated lead, turn it into a full application, and ultimately obtain insurance coverage for a person or family.
• Collaborated with local health plans in Westchester and New York City to explain the project and their role as active participants. Community-based organizations also were engaged as partners who might drive traffic to the website.
• Developed a brochure in English and Spanish publicizing the website and asked organizations to post links to the Enroll NY website on their own websites. In total, Hudson Center staff has engaged 29 FEs to link to Enroll NY.
• Launched the website in December 2008 and expanded it statewide in May 2009.

Read the report associated with this grant, “An Assessment of New York Health Foundation 2007 Health Insurance Coverage.”