Promoting Brooklyn HealthWorks

• Held a press conference announcing the re-opening of Brooklyn HealthWorks on October 11, 2007 at the Museum of Contemporary African Diasporan Arts in downtown Brooklyn.
• Reached out to brokers through conducting four broker seminars and informational meetings.
• Increased the number of brokers actively selling Brooklyn HealthWorks from 20 in January 2008 to 55 (a 175% increase).
• Designed and created a variety of branded marketing items with the Brooklyn HealthWorks logo which created consistent branding with insurance brokers and small employers at business trade shows and other forums.
• Conducted outreach activities including sending a survey to 15,000 Brooklyn businesses, raising awareness of Brooklyn HealthWorks.
• Placed radio ads on 1010 WINS and WNYC; distributed ads in 23 Brooklyn neighborhood and ethnic newspapers; mailed brochures and postcards directly to approximately 30,000 small employers throughout Brooklyn; and conducted follow-up calls to businesses that received direct mailing items.
• Secured opinion pieces and stories about Brooklyn HealthWorks in news outlets, including Crain’s New York Business and New York Daily News.
• Received a merit award as part of the 26th Annual Healthcare Advertising Awards for the first direct mailing brochure designed and created for the Brooklyn HealthWorks marketing campaign.

Read the report associated with this grant, “An Assessment of New York Health Foundation 2007 Health Insurance Coverage Grants.”