Better World Advertising, Inc.
Improving Diabetes Prevention and Management
2009 – 2011DOWNLOAD FULL REPORT
Diabetes prevalence in New York State has doubled since 1994 and is expected to grow; 1.8 million New Yorkers suffer from diabetes and 4.5 million have prediabetes.
To address this crisis, the New York State Health Foundation (NYSHealth) invested in a $35 million diabetes campaign with the goal of reversing the epidemic. The NYSHealth Diabetes Campaign focuses on improving clinical care and patient outcomes; mobilizing communities to prevent diabetes and support diabetes self-management; and promoting policies that sustain comprehensive and effective care for people with diabetes.
To elevate the importance of addressing the diabetes epidemic among key stakeholders, NYSHealth funded Better World Advertising (BWA) to create a social marketing campaign to motivate health care providers and faith-based organizations to implement interventions known to improve diabetes care and outcomes.