May 17, 2019


8:00 a.m. - 12:00 p.m.


Sheraton New York Times Square
811 7th Avenue @ 53rd Street
New York, NY, 10019



Health care providers now offer more ways to access care than ever before, adding convenient alternatives to the emergency room, such as urgent care and telemedicine, to their mix of services. But patients still struggle to find the option that’s right for them.

Patients’ responsibility for their own health costs has risen dramatically in the past decade, but the tools that would allow them to seek low-cost, high-quality care haven’t kept pace. The Centers for Medicare and Medicaid Services started requiring hospitals to post their charges online Jan. 1, but experts have cautioned these “list prices” are of dubious value.

To look at some of the efforts underway to bring pricing information to patients, Crain’s New York Business will call on experts from the payer, provider and patient advocacy communities. The event will include a discussion of the types of information patients need to access high-value care.


Opening Session

David Sandman, President & CEO, New York State Health Foundation
Elisabeth Benjamin, Vice President of Health Initiatives, Community Service Society

Panel Discussion: Helping Patients Navigate the System

Patient-centered care leads to better outcomes, but it can be difficult to keep the focus of providing care where it should be. This panel discussion will look at how providers, technology companies and advocates can work together to help patients better navigate a complex health care system.

Carlos Cuevas, Executive Vice President of Strategy & Health Care Innovation, SOMOS IPA
Kristofer Smith, M.D., Senior Vice President Population Health, Northwell Health
Sara Wajnberg, Chief Product Officer, Oscar
Desirée Walker, Outreach Coordinator, SHARE
Moderator: Jennifer Henderson, Reporter,Crain’s New York Business

Panel Discussion: Here Comes the Bill: How to Take the Pain out of Paying for Health Care

With patients shouldering more of health costs, there are a lack of effective tools to help them shop for care. This discussion will address the barriers to price transparency and what the health care industry could be doing to improve patients’ experience.

Zeyad Baker, M.D. President & CEO, ProHEALTH Care
Kathleen Harris, Vice President Benefits, Warner Media, LLC
Alan J. Murray, CEO & President, Empire BlueCross BlueShield
Sara Rothstein, Director of the Health Fund, 32BJ Benefit Funds
Moderator: Jonathan LaMantia, Reporter,Crain’s New York Business

For event questions:
Ana Jimenez

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